app store analytics
Real download numbers for my published apps, read straight from each store's own reporting — three on the Microsoft Store from Partner Center's acquisitions report, five on Apple's App Store from App Store Connect's sales reports. No estimates and no third-party trackers.
downloads · two stores
Nothing here is an estimate and nothing comes from a third-party tracker. Each store reports differently, so pick one — the wording and the tiles change with it, because the underlying measures genuinely are not the same.
Microsoft Store
—
successful installs
App Store
—
first-time downloads
Both stores
—
people who got an app
the two measures added, each as its own store counts it
acquisitions · last 12 months
Each app's real acquisition funnel from Partner Center: how many people saw the store listing (page views), tried to install, actually installed (downloads), then launched it. Downloads = successful installs — the honest “someone got the app” count, which sits well below page views.
Hand-read from the Partner Center acquisitions report — a personal Microsoft account has no Entra app for the automated API, so this is a snapshot rather than a nightly pull.
units, impressions & page views
Daily units from App Store Connect's sales reports — Apple counts a unit as a first-time download — updates, redownloads on the same device, and a download onto another device under the same Apple ID are all excluded. So this is people, not installs: it will read lower than the “Total Downloads” figure in App Store Connect’s Analytics tab, which adds redownloads on top. Every app here is free with no in-app purchases. Where Apple has published them, impressions (times the app appeared in browsing or search) and product page views sit alongside.
Pulled nightly from the App Store Connect API and committed as static JSON — the numbers below are whatever Apple last reported, never an estimate.