acquisitions · last 12 months

Downloads, not page views

Each app's real acquisition funnel from Partner Center: how many people saw the store listing (page views), tried to install, actually installed (downloads), then launched it. Downloads = successful installs — the honest “someone got the app” count, which sits well below page views.

Hand-read from the Partner Center acquisitions report — a personal Microsoft account has no Entra app for the automated API, so this is a snapshot rather than a nightly pull.